PUBLIC RELATIONS VIDEOS
Public relations is the softest of sells.
Unlike advertising, which touts a certain product or service as the “best,” and wants you to either buy now or buy later, public relations videos talk about the features of a service, product, or destination without a call to action. It plays the positives without going over the top. It’s a story that shows your company in its best light.
I often suggest that we create videos of a business, a plumber, perhaps, that tell people how to avoid having to call a plumber. The idea is not to sell anything, just to let viewers know that there’s more to a business than products to sell, and that you have the customers’ best interests at heart.
RECENT PR VIDEOS
This is just one of the videos we produced for Meet Minneapolis, the promotional arm of the City. These videos were used on informational websites aimed at tourists.
A time lapse video, intercut with standard video shots for balance. The video was actually shot from the back of the train and reversed in edit because no one is allowed in front with the engineer.
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